The Concept

We are a team of young cycling enthusiasts and we created this shop to share our passion with you and offer a true experience above all. With our personal background in the cycling world, we carefully select each brand and product we offer because your satisfaction is our top priority.

We stay constantly up to date with the latest technologies and trends so we can meet each of your needs professionally. We are committed to helping you choose what’s truly right for you — far from aggressive sales tactics and over-marketing.

Our Ethics

Because it’s essential to us that cycling is part of a responsible approach.

We’re passionate about the nature and mountains that surround us, and we’ve made cycling our profession while trying to respect the planet as much as possible. We favor brands that share this same philosophy and have chosen to focus on premium products and quality sales rather than quantity.

In our workshop, we prioritize maintenance and repair over systematic replacement. We also sort and recycle all of our waste carefully.

June 2014

Opening of the first GRAVITYLAB shop in Tignes for the summer mountain biking season.

June 2015

Relocation of the Tignes shop to a new space; ski maintenance and tuning during the winter season, and a bike shop in the summer.

May 2016

Opening of the first bike shop in Bourg St Maurice on Avenue du Stade, offering rental, sales, and repairs.

juillet 2017

Tignes bike shop season

December 2017

GRAVITYLAB V2: relocation and expansion to Avenue Maréchal Leclerc in Bourg Saint Maurice.

ete 2018

Bourg St Maurice

ete 2019

Bourg St Maurice

Avril 2021

New Shop Openning Quartier des Alpins april 13th

summer 2021

2021 Team for the two shops

spring 2022

team 2022

Staff trip to Morzine

team 2023

Staff trip to Finale Ligure

SPRING 2025

The Team

A team of young enthusiasts always ready to share their experience, their skills, and to introduce you to the latest innovations.

Florent

Florent is the founder of GRAVITYLAB. After an unconventional path, he’s built up his cycling experience since 2002. He opened the first shop in Tignes in 2014 after living several years in Canada and New Zealand. Former mechanic for the Devinci Global Racing Team on DH and Enduro World Cups, working with riders like Stevie Smith, Nick Beer, and Damien Oton. Florent is above all a passionate cyclist, riding MTB, road, and some gravel, and he’ll be happy to share his experience with you.

Alexis

Joining the team in 2024, Alexis is your advisor for sales and rentals. A passionate road cyclist and competitor, he can help you choose the right bike and gear, and offer advice on nutrition. Alexis is also trained in Bike Fitting, and with his racer’s approach, he can optimize your position for improved comfort and performance.

Benoit

The longest-standing member of the team! Benoît started in 2021 and was there when the shop opened in the Quartier des Alpins. With his long experience in cycling and his passion for parts and gear, he will guide you in your choices. Skilled in both sales and workshop thanks to his background as a bike technician, his versatility and always-cheerful attitude make him a key asset to the team.

Lilian

Head of the workshop. With a background in high-level automotive mechanics as a diesel specialist and a self-taught path, he quickly became a qualified bike technician. A true mechanics geek, passionate about hydraulics, kinematics, and any system with moving parts, he can respond to all your technical requests and maintain your bike with great care.

Antoine

The “Kiwi”. Antoine lives in Queenstown, New Zealand the rest of the year and follows endless summers, returning each summer since 2023 as the workshop’s second technician alongside Lilian. With his experience in hydraulic maintenance and tuning, he’s great at helping you fine-tune your bike’s suspension. In addition to being a meticulous bike tech, he’s also an excellent enduro MTB rider and regularly competes in international races.

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